The Insights Bridge by Jakob Gehring

Trapped On Opposite Sides: The Canyon Between Data And Product Teams

Imagine this scene: a video call full of product, marketing, and analytics folks.

May 8 • 

Jakob Gehring

April 2025

The Hidden Costs of Broken User Journeys Between Web and App

Mobile phones are an integral part of our daily lives.

Apr 17 • 

Jakob Gehring

March 2025

Why Your Data Doesn't Make Sense: The Critical Role of Use Cases in Product Analytics

When your product analytics tell a confusing story, the problem isn't usually the data itself—it's that you're missing the context of user use cases.

Mar 12 • 

Jakob Gehring

February 2025

Beyond the PM-Designer-Engineer Triad: Why Product Analysts Are Your Missing Team Member

Product teams traditionally revolve around three roles: the product manager who defines the 'what,' the designer who shapes the 'how,' and the engineer…

Feb 8 • 

Jakob Gehring

January 2025

Product Goals: The Bridge Between Vision and Execution

Product teams often struggle with the gap between high-level company objectives and day-to-day development tasks.

Jan 8 • 

Jakob Gehring

December 2024

If marketing and product had a child, we would call it growth

For decades, marketing and product teams have operated with different goals, different metrics, and different data systems—creating organizational silos…

Dec 15, 2024 • 

Jakob Gehring

November 2024

The Three Essential Pillars Every Data-Driven Product Team Needs

In today's product landscape, the gap between collecting data and actually using it to drive decisions remains surprisingly wide.

Nov 27, 2024 • 

Jakob Gehring